The Google Online Marketing Challenge is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords. Over 120,000 students and professors from almost 100 countries have participated in the past 10 years.
Participate in the optional AdWords Certification category by studying and passing the necessary exams to become an AdWords Certified individual in the Google Partners platform.
All students must register under a verified faculty member, lecturer or instructor currently employed by an accredited higher education institute.
It’s time to put your marketing skills to the test. Visit Discover GOMC to learn more about the Challenge and how to participate.
Display advertising can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps. The modules in this course cover what the different types of display ads are, how they work and best practices for campaign management in preparation for the Display Advertising exam.
CERTIFICATION IN ONLINE MARKETING CHALLENGE
You need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.
ADWORDS BUSINESS AWARDS
There are four competition regions: The Americas, Europe, Middle East & Africa, and Asia Pacific. In addition to an overall Global Winner, there is one winner from each of the regions.
The Global Winners and their professor will receive a seven-night trip to San Francisco, including one day at the Google Headquarters in Mountain View, California to meet with Googlers from the AdWords, University Programs and Marketing teams. The team will also receive digital devices, along with other prizes.
Regional Winners and their professor receive a two-night trip to a regional Google office. The teams will also receive digital devices, as well as other prizes.