The Google Online Marketing Challenge is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords. Over 120,000 students and professors from almost 100 countries have participated in the past 10 years.

Participate in the optional AdWords Certification category by studying and passing the necessary exams to become an AdWords Certified individual in the Google Partners platform.

All students must register under a verified faculty member, lecturer or instructor currently employed by an accredited higher education institute.

It’s time to put your marketing skills to the test. Visit Discover GOMC to learn more about the Challenge and how to participate.

DISPLAY ADVERTISING

Display advertising can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps. The modules in this course cover what the different types of display ads are, how they work and best practices for campaign management in preparation for the Display Advertising exam.

CERTIFICATION IN ONLINE MARKETING CHALLENGE

You need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.

PRIZES

ADWORDS BUSINESS AWARDS

There are four competition regions: The Americas, Europe, Middle East & Africa, and Asia Pacific. In addition to an overall Global Winner, there is one winner from each of the regions.

GLOBAL WINNER

The Global Winners and their professor will receive a seven-night trip to San Francisco, including one day at the Google Headquarters in Mountain View, California to meet with Googlers from the AdWords, University Programs and Marketing teams. The team will also receive digital devices, along with other prizes.

REGIONAL WINNERS

Regional Winners and their professor receive a two-night trip to a regional Google office. The teams will also receive digital devices, as well as other prizes.

 

02 the instinct: Secret diary of a Businesswoman

  After completing my Bachelors in Business Economics, I went on to pursue my Masters in Business Economics if you are wondering why I never went for an MBA is

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01 the beginning: Secret Diary of a Businesswoman

 This dates back to even before my business journey started, probably when I wanted to become an entrepreneur. My age was 20

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Dhirubhai Ambani, working as an attendant in a small petrol pump, used to go to The Taj to have a tea worth Rupees 20 while his colleagues would drink it at a nearby kiosk which would cost around 2 Rupees. When somebody asked him about why he drinks such an expensive tea, he replied that the tea is only as good as the one worth 2 Rupees

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How does it feel by talking to an old friend of yours from school, or an ex-colleague? How does it feel to receive a birthday wish over a call instead of getting a message on social media? There are intangible values and vivid feelings attached to sharing memories and

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Entrepreneurs, whether while starting up a new business or expanding their existing business, like to, want to or have to work with people, associates, and friends or with someone whose business sense they can trust. The reason is simple, that is, to mutually leverage each other’s ideas, style

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In life, in the job or as an entrepreneur, we are usually not subjected to such scenarios where we panic or get frightened by a situation to death; however, we deal with a certain type of fear that we develop gradually based on our experience and future projections.

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Why do you need a business coach?

“Really, coaching is simplicity. It's getting players to play better than they think that they can.” - Tom Landry

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What is the first thought that comes to your mind when you think about starting your own business? The funding for business? Am I right? If I am right, then you are wrong! Yes, it is true that any start-up comes into being after the first round of funding. However, if you talk to any successful entrepreneur, they will tell you that funding did give

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I am a business woman. Looking back at myjourney, inspires me and tells me of a little secret that I have kept.

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I have been receiving many questions about why people fail even though they have reached a good position in life. Here are 4 things that I could place a finger on and decided to write this article. Avoid these in your entrepreneurial journey and find success

1)     BEING COMPLACENT:
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As the dictionary explains - an entrepreneur is someone who setups a business, taking financial risks, in hopes of making a profit. But anyone can be an entrepreneur if he/she has the following traits

  • PASSION

    Passion is the most essential if you are trying to become an entrepreneur. There are many who get

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A trendsetter is one who starts something new and often leads the masses to the new age! Who we are is something that cannot be changed. Being a trendsetter is the requirement of the new age, need of the hour!

ENTREPRENEURIAL JOURNEY STARTS WITH…

People often want to become a leader and a

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The Google Online Marketing Challenge is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords. Over 120,000 students and professors from almost 100 countries have participated in the past 10 years.

Participate in the optional AdWords Certification category by studying

...