Welcome to the new age of digital media! Everything you do is online and everyone knows you! But is that true for companies or individuals?

Social media has recently become the new hype for all the companies across all industries. Social media is used correctly can work for you to give you a global market to grow. It is one such platform that can be used to create a brand for yourself or for your company! There are a few points that you need to keep in mind before you use the social media


    There are many social media platforms out on the internet which can be utilized but is aware of the negatives of each and every platform that you think you can utilize. Make sure to check the estimated growth that you can achieve. Also, it is imperative to understand the branding power of each platform to be considered.


    If you are going to utilize social media as a platform to grow you need to be sure of the strategy that you are going to utilize and the social media platforms like FB, Twitter, etc. that you are going to use. You need to understand that these platforms have a huge customer base that can be utilized to your benefit! But you need to be sure of your choices


    It has become the norm for many budding professionals to just jump into the thick of things and start fishing for their objectives and eventually failing. These trends might work for a short term but wouldn’t last because of the chaos it creates. Any company without a clear objective or target would lose out its meaning for existence if there are internal and extreme continuing contingencies.


    Plan ahead! There are always chances that social media platforms may not give you the desired output (may be due to initial wrong research) but what next? It is better to have a plan ready as a backup for these types of situations. Plans should always be put in place to avoid a crisis situation!


    There are many who utilize all their resources in the same social media platform which proves to be a fatally wrong strategy. There are many platforms out there and many of them are free to use! Utilize many or all channels available to you.

Social media has helped many SMBs and MSMEs to move to the next level or growth and can be useful to you as well if employed properly! Social media has huge potential to help you grow. Utilize it to your benefit!


02 the instinct: Secret diary of a Businesswoman

  After completing my Bachelors in Business Economics, I went on to pursue my Masters in Business Economics if you are wondering why I never went for an MBA is



01 the beginning: Secret Diary of a Businesswoman

 This dates back to even before my business journey started, probably when I wanted to become an entrepreneur. My age was 20


Dhirubhai Ambani, working as an attendant in a small petrol pump, used to go to The Taj to have a tea worth Rupees 20 while his colleagues would drink it at a nearby kiosk which would cost around 2 Rupees. When somebody asked him about why he drinks such an expensive tea, he replied that the tea is only as good as the one worth 2 Rupees



How does it feel by talking to an old friend of yours from school, or an ex-colleague? How does it feel to receive a birthday wish over a call instead of getting a message on social media? There are intangible values and vivid feelings attached to sharing memories and


Entrepreneurs, whether while starting up a new business or expanding their existing business, like to, want to or have to work with people, associates, and friends or with someone whose business sense they can trust. The reason is simple, that is, to mutually leverage each other’s ideas, style



In life, in the job or as an entrepreneur, we are usually not subjected to such scenarios where we panic or get frightened by a situation to death; however, we deal with a certain type of fear that we develop gradually based on our experience and future projections.


Why do you need a business coach?

“Really, coaching is simplicity. It's getting players to play better than they think that they can.” - Tom Landry


What is the first thought that comes to your mind when you think about starting your own business? The funding for business? Am I right? If I am right, then you are wrong! Yes, it is true that any start-up comes into being after the first round of funding. However, if you talk to any successful entrepreneur, they will tell you that funding did give


I am a business woman. Looking back at myjourney, inspires me and tells me of a little secret that I have kept.


I have been receiving many questions about why people fail even though they have reached a good position in life. Here are 4 things that I could place a finger on and decided to write this article. Avoid these in your entrepreneurial journey and find success


As the dictionary explains - an entrepreneur is someone who setups a business, taking financial risks, in hopes of making a profit. But anyone can be an entrepreneur if he/she has the following traits


    Passion is the most essential if you are trying to become an entrepreneur. There are many who get


A trendsetter is one who starts something new and often leads the masses to the new age! Who we are is something that cannot be changed. Being a trendsetter is the requirement of the new age, need of the hour!


People often want to become a leader and a


The Google Online Marketing Challenge is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords. Over 120,000 students and professors from almost 100 countries have participated in the past 10 years.

Participate in the optional AdWords Certification category by studying